The Executive Marketing is responsible for developing and executing the airline’s integrated marketing, brand, customer experience, digital engagement, communications and loyalty strategies to strengthen market position, stimulate demand, increase customer lifetime value and enhance corporate reputation. The role is the executive custodian of the airline’s brand and customer proposition. The role ensures that every customer touchpoint - from digital channels and advertising to airport experiences and onboard service - reinforces the airline’s brand promise and delivers a consistent, differentiated and memorable customer experience.

The role translates the airline’s strategic objectives into customer-centric marketing initiatives that grow passenger demand, improve brand equity, increase digital engagement, optimise marketing return on investment (ROI) and strengthen customer loyalty. The role leads the development of integrated marketing campaigns, customer insights, marke...