Role Profile

Lead and evolve Starbucks MENA’s social media presence across all owned platforms, driving meaningful engagement, cultural relevance and sustainable audience growth. This role is responsible for developing a best-in‑class organic social strategy that balances global brand consistency with local market relevance, ensuring Starbucks remains culturally connected and conversation‑worthy across the MENA region.

The Social Media Manager will bring deep platform expertise, strong strategic thinking and a passion for digital culture, translating insights into content and campaigns that build brand affinity, drive engagement and strengthen Starbucks’ position as a leader in social‑first marketing.

Key Responsibilities

Develop and lead the organic social media strategy across all Starbucks MENA channels.

Define the role and purpose of each platform, ensuring content is tailored to platform behaviours r...