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The Social Media Content Strategist is responsible for supporting the development, execution, optimization, and growth of social media content across multiple brands and platforms. This role combines social media strategy, content planning, trend identification, audience development, creator coordination, publishing execution, and performance optimization to support brand awareness, engagement, and business objectives.
The ideal candidate is highly knowledgeable in social media platforms, content trends, audience behavior, and digital storytelling. They will be responsible for identifying content opportunities, supporting content creation initiatives, managing social publishing activities, monitoring performance, and helping ensure content is optimized for maximum reach, engagement, and effectiveness across all social media channels.