Job Title

Senior Executive – Social Media

Role Purpose

To strategically manage and coordinate SOBHA’s organic social media presence , ensuring consistent brand storytelling, strong governance, and meaningful audience engagement through effective collaboration with internal copy and design teams.

Key Responsibilities

• Own the organic social media strategy and content planning across social media platforms
• Coordinate with copy, design, video, and internal stakeholders for execution.
• Ensure brand consistency, tone, and visual standards across all social content.
• Oversee community engagement and reputation management .
• Monitor trends, platform updates, and best practices relevant to premium brands.
• Track organic performance and share insights for continuous improvement.

Skills & Competencies