Social Media Manager is responsible for building, managing, and expanding a company's presence across multiple social media platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and emerging channels. This role goes beyond simply posting content—it involves crafting a cohesive brand voice , designing and executing data-driven content strategies , and ensuring consistent messaging across all touchpoints.

• Planning editorial calendars and creating engaging text, image, and video content.
• Scheduling and publishing posts, and actively interacting with followers to foster an engaged online community.
• Monitoring industry trends, platform algorithm changes, and competitor activity to adapt strategies proactively.
• Performing performance analysis—tracking metrics such as reach, engagement, click-through rates, and conversions to assess campaign effectiveness and inform future decisio...