Develop and execute a clear monthly social media strategy across Instagram, TikTok, and Facebook to grow reach and engagement.

Plan and oversee content calendar (product drops, campaigns, behind-the-scenes, viral trends).

Conceptualize and write captions, hooks, and stories that align with One18’s brand personality.

Coordinate photo/video shoots and work with content creators or influencers.

Stay ahead of social trends to keep the brand fresh and relevant.

Plan and run creative marketing campaigns to boost store footfall, online orders, and seasonal product launches.

Manage promotions, bundle drops, festive campaigns, and collaborations.

Execute marketing activities across digital and offline platforms (social media, emailers, posters, pop-ups, etc.).

Work closely with the operations team to align marketing pushes wi...