Position Overview
Position Brand Leadership. Develop and execute a comprehensive social media strategy that aligns with corporate branding, business goals, and positioning Reinforce Value Proposition, Messaging and Thought leadership. Create, curate, and distribute compelling brand narratives, ensuring consistent messaging across all social channels, to enhance brand visibility and audience engagement. Leverage story-telling approach to keep audiences engaged Engage the Community. Work with the content and creative teams to develop engaging social-first content, including blog snippets, videos, infographics, executive insights, and customer success stories Support Demand Generation Program. Partner with the demand generation and sales teams to create targeted social media campaigns that drive lead generation and contribute to the sales pipeline. Manage paid social media campaigns (LinkedIn Ads, Twitter Ads, Google Ads) for lead acquisition, retargeting, and ABM (Account-Based Marketing) initiatives....