PURPOSE OF THE POSITION

The Social Media Specialist is responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, improve marketing efforts, and drive engagement across all digital platforms.

Key Responsibilities:

• Develop, implement, and manage social media strategies aligned with business goals
• Create, curate, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter)
• Monitor, respond to, and engage with followers, comments, and messages in a timely manner
• Analyze social media performance using analytics tools and provide regular reports with insights and recommendations
• Plan and execute paid social media campaigns and promotions
• Stay up to date with the latest social media trends, tools, and best practices
• Collaborate with internal teams (e.g., Marketing, HR, Sales) to ensure b...