Product Enablement is responsible for equipping internal teams such as sales, marketing, customer support with the knowledge, tools and resources to effectively understand, promote and support a product. It focues on empowering the teams to deliver value to customers, achieve sales targets an drive product adoption. Key aspects of product enablement:

• training and education
• sales enablement
• marketing enablement
• customer support enablement
• continuous update and communications

Professional stream includes those who are individual contributors with main emphasis on applying technical/discipline knowledge rather than managing people to achieve results – although coaching/mentoring less experienced staff, informal supervisory responsibilities, or overseeing work of other lower level professionals or manage processes and program are common. Individual work ranges from setting objectives and delivering on own work responsibilit...