Job Purpose
To improve brand awareness and increase brand affinity in the region through engagement, networking and execution of brand marketing and promotional activities with the relevant stakeholders
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Key Responsibilities
- To ensure execution effectiveness by implementing plans and processes for regional specific communication and community engagement activities in line with agreed brand, messaging and budgetary guidelines with the relevant stakeholders.
- To improve total Premier FMCG basket brand awareness and loyalty through the building and leveraging of stakeholder relationships in the community.
- To ensure and leverage Premier group support and functional expertise for brand promotion in the region by reporting or addressing issues.
- To ensure consistent brand messaging and communications by advising and supporting the field sales managers to implement fit for ...