Key Responsibilities

1. Marketing Strategy & Planning
   • Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
   • Define target segments and positioning per product line.
   • Coordinate marketing calendar including trade fairs, product launches and campaigns.
2. Campaign Management
   • Plan and execute online and offline campaigns.
   • Manage LinkedIn presence and digital content strategy.
   • Coordinate email campaigns and lead nurturing workflows.
   • Track campaign performance and ROI.
3. Trade Fairs & Events
   • Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD).
   • Coordinate stand design, promotional materials and local communication.
   • Ensure effective follow-up process for event-generated leads.
4. Product Launch Support
   • Coordinate local market introduction of new machines.
   • Prepare ...