Position Overview
This job is with Standard Chartered Bank, an inclusive employer and a member of myGwork β the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Job Summary
We are seeking an experienced Adobe Tag Management & Analytics Specialist to join our Adobe Product Specialist Chapter under Client Discovery & Sales Engagement Domain - Martech Hive .
Key Responsibilities
Web & Mobile analytics: Drive better understanding of customer journey, CTAs, events, marketing channel rules, integrations
Measurement & Reporting: Manage proper measurement, reporting, analysis and optimisation of online journey's and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage.
Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital...