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Sr Brand Manager, HCP

Company

Abbott

Location

Warsaw, Masovian Voivodeship

Posted

June 16, 2026

Position Overview

The Opportunity

Responsible for developing and executing marketing strategies specifically tailored to engage and influence healthcare professionals. Driving brand awareness, product adoption, and overall success within the healthcare industry.

What You'll do:

  • Market Research: Conduct in-depth research on the healthcare industry, including trends, competitors, and target audience insights to inform marketing strategies.

  • Strategy development: Develop and implement comprehensive marketing strategies that effectively reach and resonate with healthcare professionals, including physicians, nurses, pharmacists, and other key stakeholders.

  • Content creation: Create compelling and educational content such as whitepapers, case studies, webinars, and presentations that address the unique needs and challenges of healthcare professionals.

  • Multi-channel marketing Plan and execute multi-channel marketing campai...

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