What You'll Do

Analyze & Uncover Insights

• Conduct deep-dive analyses on retention, repeat rate, churn, cohorts, LTV, and lifecycle KPIs
• Analyze customer behavior across the funnel (first purchase to repeat to loyal customer)
• Perform exploratory data analysis (EDA) to answer ad-hoc retention and lifecycle questions
• Identify drivers of churn and loyalty, delivering root-cause analysis with actionable recommendations

Model & Predict

• Build and maintain cohort-based and predictive models (churn prediction, LTV forecasting)
• Design and analyze A/B tests and lifecycle experiments (email, SMS, loyalty, offers, timing)
• Support incrementality measurement for retention initiatives and CRM campaigns
• Apply regression and time-series models to forecast retention and repeat revenue trends

Automate & Scale

• Create Python/SQL scripts to automate recurring retention and coho...