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Sr. Global Brand Planner, XCM

Company

Amazon

Location

Santa Monica, CA

Posted

July 11, 2026

Position Overview

Description
As a Senior Brand & Creative Strategist on the Global Brand & Creative Strategy team within Amazon's cross-channel, cross-category marketing (XCM) organization, you will develop the strategic direction for some of Amazon's most high-profile and far-reaching brands and creative campaigns, in the U.S. and beyond. This includes insight development leveraging customer research, brief writing, communications planning, creative collaboration, and post-campaign learning. You will navigate ambiguity where business strategy, consumer needs, or creative direction may not yet be defined, and make trade-offs between short- and long-term brand objectives. Please note this is not a media strategy or production role. The role requires an exceptionally high bar for quality, rigor, and ambition, paired with genuine care for the team delivering it. This leader works alongside the team rather than above it - engaging with the work throughout the process.

You will develop campaigns...

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