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Sr. Manager, Retail Marketing & Consumer Activation, Carter’s

Company

Carter's/OshKosh

Location

Atlanta, GA

Posted

July 01, 2026

Position Overview

**Serving the needs of all families with young children,** Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

**HOW YOU’LL MAKE AN IMPACT:**
The Senior Manager, Retail Marketing & Activation Marketing is responsible for developing and leading the CRI strategy to drive store traffic, deepen customer engagement, and strengthen brand affinity through meaningful retail and consumer experiences, and community engagement initiatives. This leader will transform Carter’s stores into destinations by creating compelling reasons for families to visit beyond traditional shopping. Through the development of scalable experience programs, activations, and lo...

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