Amazon Live operates at the intersection of content, commerce, and community — bringing shoppable video experiences to life through creator-led livestreams and video content. We are seeking an experienced Sr. Product Marketing Manager to own the full lifecycle of complex product marketing initiatives for our Creator Partnerships program, defining strategy and measurement that attract, retain, and scale influencers producing shoppable video content across Amazon Live surfaces.
You will own go-to-market branding and product initiatives across both a managed creator cohort and scaled unmanaged creators. You will develop the comprehensive marketing strategy — targeting, positioning, promotions, and launch plans — own creator insights, and directly partner with and inform partner tech teams' product roadmaps.
The ideal candidate can aggregate and analyze inputs from multiple sources (industry and creator economy trends, creator needs, competitive intelligence, creative and medi...