PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
The Sr Specialist Digital Content & Publishing is responsible for translating brand, category and commercial priorities into locally relevant and platform-optimized digital experiences across adidas owned digital platforms, including , adidas App and CONFIRMED AppThis role supports the planning and execution of digital activation and content across key campaigns, product launches, membership moments and commercial opportunities, ensuring content is delivered with quality, consistency and timeliness.The role focuses on key categories including Originals, Motorsports and Basketball, while also supporting cross-category and market-level digital priorities as neededAs a digital content expert, the Sr Specialist identifies local market opportunities, content gaps and emerging Korean consumer trends, and helps drive more relevant, agile and effective digital content execution.