Job Purpose

The Senior Specialist, CRM Campaign Operations is responsible for the accurate, timely, and effective execution of CRM and customer lifecycle campaigns that support appointment generation, customer engagement, database prospect conversion, and long‑term customer value for HearingLife Canada.

Reporting to the Manager, Customer Lifecycle & CRM, this role owns the operational delivery of campaign workflows across customer and database prospect programs, including audience requirements, list coordination, campaign setup, direct mail and email coordination, vendor handoffs, quality assurance, tracking support, documentation, and post‑campaign performance inputs.

The role ensures that campaign execution is aligned to business priorities, global CRM and database standards, privacy and compliance expectations, brand guidelines, and local operating requirements. The Senior Specialist works closely with the Customer Lifecycle & CRM Manager, Data/IT, An...