Sr Specialist, Rural Lifestyle Content Creator

**Overall Job Summary**

The Senior Specialist, Social Content Creator is responsible for leading the creation and execution of engaging, results-driven social content while providing day-to-day guidance and oversight to Social Content Creators. This role serves as a senior individual contributor with small-scope people leadership responsibilities, ensuring content aligns with brand standards, business priorities, and performance objectives.

In addition to developing high-performing social content, this role partners closely with Social, Email, Creative, Category Marketing, and GTM teams to shape content strategy, refine execution, and optimize performance through analytics and insights. The Senior Specialist acts as a subject matter expert in social content trends, tools, and best practices while helping elevate the overall quality, consistency, and effectiveness of Tractor Supply Company’s social presence.
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