Overview

The MarTech Sr. Technical Analyst is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for the Manulife US segment.

You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements and dimensions, and partner with IT on the continuous development process of enhancements made on our web and app properties.

The Sr. Technical Analyst will drive efficiencies across the organization, set best practices for all business units, and stay at the forefront of digital analytics implementation technology advancements to explore new opportunities.

A successful candidate will have experience in multiple subject areas, particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement.

The role involves working collaboratively wit...