Responsibilities: •Product Ownership: Lead completely New Product Introduction (NPI) and New Product Development (NPD) initiatives, with a focus on material handling products.

•Subject Matter Expertise: Act as the go-to expert for Boom Lift models, covering specifications, attachments, and application scenarios.

•Strategic Planning: Define and communicate the product vision, strategy, and road map for Boom Lift solutions.

•Design & Manufacturing: Possess strong design knowledge across various manufacturing processes and sy stem integration specific to Boom Lifts.

•Competitive Analysis: Conduct detailed competitor benchmarking and develop comparison matrices to inform product positioning.

•Cross-Functional Collaboration: Work closely with engineering, sales, marketing, service, and other departments to deliver high-impact product features.