Position Overview
Join Maple as a Strategic Marketing Insights Manager, where you will enhance marketing performance through analytical insights. Focus on establishing effective measurement systems across the organization.
This position is ideal for experienced professionals with a strong background in marketing analytics and data science. You will play a pivotal role in advancing Maple's strategic insights initiatives while optimizing reporting frameworks. Your influence in shaping marketing strategies through clear, actionable narratives will be crucial.
Key Responsibilities: β’ Lead the development of marketing attribution models β’ Support data-driven recommendations for planning cycles β’ Design experimentation frameworks for testing hypotheses β’ Implement scalable systems for performance reporting β’ Manage integration of AI technologies into insights generation
Requirements: β’ 7+ years in marketing analytics and data science β’ Experience in marketing mix modeling and perfor...