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Strategic Public Relations Manager Role

Company

Fairmont

Location

jasper, ab

Posted

July 09, 2026

Position Overview

Join Fairmont Jasper Park Lodge as a Public Relations Manager, shaping the narrative of an iconic destination. Drive PR initiatives that elevate brand awareness and support revenue generation.

This strategic role requires a relationship-driven individual with experience in luxury hospitality. Collaborate with the Regional Director of Public Relations and the Director of Sales & Marketing to implement effective PR strategies. Leverage deep media connections to identify and secure influencer and media opportunities that elevate the resort's visibility.

Key Responsibilities:
β€’ Lead PR strategy execution aligned with brand goals
β€’ Identify media and influencer opportunities for visibility
β€’ Host travel media and influencers on-property
β€’ Develop press releases and media materials for campaigns
β€’ Manage online reputation and crisis communications

Requirements:
β€’ 3-5 years of luxury hotel PR experience preferred
...

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