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Strategic Retail Experience Director for Lottery Innovation

Company

Western Canada Lottery Corporation (WCLC)

Location

calgary, ab

Posted

July 07, 2026

Position Overview

Lead the innovative evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance.

In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.

Key Responsibilities:
β€’ Oversee product distribution strategy across all channels
β€’ Define and manage retail KPIs to support continuous improvement
β€’ Modernize in-store merchandising and customer experiences
β€’ Develop omnichannel features for cohesive product offerings
β€’ Represent retail interests in national planning and integrations

Requirements:
β€’ 10+ years in...

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