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SVP, Category & Insights

Company

Red Bull

Location

Santa Monica, California

Posted

July 07, 2026

Position Overview

The Senior Vice President of Category & Insights is responsible for leading the development of Red Bull’s category management and customer and business insights strategies to ensure that Red Bull is seen as the thought leader both externally, in pursuit of selling opportunities with our retail partners, and internally throughout the business planning process with our category and account management teams. The end goal is to provide our employees and customers with cutting-edge analysis, research, reporting, tools and insights that lead to best-in-class promotion, distribution, and merchandising.

The SVP of Category will lead the following teams: Shopper & Category Insights, Space Planning & Assortment, and Category Management for National Accounts and Regional Accounts across all channels of business. An excellent grasp of the tools necessary for field sales to be successful; an intuitive knowledge of the key metrics required to properly analyze business performance; both cust...

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