FABs Brand Strategy & Communications function is responsible for protecting and evolving the banks corporate reputation in the UAE and abroad. The function seeks to differentiate FAB through a strategic and integrated focus on branding corporate communications marketing research and digital.
This role comes with a responsibility of understanding the mindsets and capturing the imagination of consumers investors business leaders media and key influencers in the market. The role leads a crossfunctional team specialising in brand marketing digital and corporate communications leading its development driving new ideas and crucial day‑to‑day operations.

The team requires a strong understanding of online and offline platforms strategies and market from web mobile apps social media traditional communications and media to content research tools analytics while driving marketing automation and building strong relationships across the business internally as well ...