Job Description

Responsible for leading a team of managers and specialists supporting the implementation, optimization, and governance of Manulife's marketing technology ecosystem, customer data capabilities, and digital analytics infrastructure for one of Manulife's corporate segments.

This role will partner with Digital Product, Marketing, Customer Experience, Data & Analytics, and Technology teams to develop connected customer experiences powered by audience intelligence, personalization, and automated engagement.

The successful candidate will help define how customer data is collected, unified, activated, and measured across channels while ensuring seamless integration across marketing technologies including Adobe Experience Platform, Adobe Real-Time CDP, Adobe Analytics, CRM platforms, marketing automation solutions, and digital properties.

This leader will own the strategic roadmap for marketing technology enablement, audience activation, data ...