Position Overview
Our Client, a Mass Media and Entertainment company, is looking for a TEMP Manager, Global Franchise (Animation) for their Burbank, CA/Hybrid location. Responsibilities:
+ Contribute to long-range franchise strategies and annual priorities that support sustained audience growth, cultural relevance, and revenue across all lines of business, ensuring alignment with overall CLIENT strategic goals.
+ Contribute to franchise narratives and strategic storytelling across all touchpoints, identifying how content, products, partnerships, experiences, and marketing ladder up to a unified brand proposition.
+ Help build, maintain, and evolve franchise bibles that define each brand’s core positioning, vision, audience, character truths, world, tone, canon, story principles, visual equities, messaging, and guardrails.
+ Develop and maintain franchise guidelines and brand stewardship tools that enable global teams, regions, licensees, and partners to execu...