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The Territory Sales Manager (TSM) is responsible for owning all sales activity within an assigned geographic footprint, including new business development, existing customer growth, and channel expansion. This role serves as the primary point of accountability for driving both run-rate business and larger project opportunities within the territory.
The TSM must balance aggressive hunting for new opportunities with disciplined coverage of existing customers, distributors, and integrators. While the TSM owns territorial execution, they work closely with Vertical Sales Managers to pursue prioritized vertical targets and ensure larger, strategic projects progress effectively.
This role requires strong end-user engagement skills, the ability to coordinate multiple stakeholders, and the discipline to pursue opportunities of all sizes—from smaller transactional wins to complex, multi-stakeholder system solutions.