Execute Local Programs: Create and manage area-level tactical programs from launch to post-mortem.

Coordinate GTM: Manage local GTM platforms, budgets, and docs for NTM/TBH squads.

Guide Rollouts: Clarify policies and processes to support nationwide program rollouts.

Bridge NTM & Regional Marketing: Align program rollouts with local customer needs.

Evaluate & Optimize Impact: Validate ground insights and conduct post-mortems to scale, adjust, or cut initiatives.

Secure Placements: Nominate, negotiate, and monitor OOH, merchandising, and GTM format placements.

Manage Executions: Oversees platform ground executions from launch through post-mortem ...