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The TikTok Ads Specialist is a full-time, on‑site role based in Islamabad. This role is responsible for planning, creating, and managing TikTok ad campaigns, including audience targeting, creative concept development, and performance optimization. The specialist will collaborate with design and content teams to produce engaging video ads, manage campaign budgets, and track key metrics such as CTR, CPC, and conversion rates. Day‑to‑day tasks include analyzing campaign data, conducting A/B tests, preparing performance reports, and recommending improvements aligned with client goals. The role also involves staying up to date with TikTok trends, ad features, and best practices to ensure campaigns remain competitive and impactful.