About the team

At TikTok, our Global Business Solutions (GBS) team provides integrated digital marketing solutions for brands and advertisers across the globe. We inspire businesses of all sizes and industries to grow their brand and customer base around the world. We work with brands of all sizes, be it SMBs, large businesses or agencies, empowering them to connect and engage with their audiences through entertaining videos and ad formats. We are a dynamic and high-growth team that uses a consultative sales approach to help our clients think differently about their marketing strategies. Responsibilities
- Serve as the measurement lead within the Brand Advertising Product Solutions and Operations team; drive deep collaboration with upstream and downstream teams (Product, Data Science, MarSci, to enhance brand advertising performance representation and value articulation across measurement frameworks.
- Systematically analyze brand advertising measurement results (including...