The Trade Marketing Manager – Category Development is responsible for driving category and shopper growth strategies by translating consumer and market insights into effective retail and trade initiatives. This role works closely with cross-functional teams to develop category plans, enhance in-store execution, and deliver data-driven recommendations that support business performance across channels.
Key Responsibilities
Category & Shopper Strategy
Develop category and shopper strategies aligned with brand positioning, shopper behavior, and channel requirements.
Translate shopper insights into actionable retail strategies, execution guide...
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