We are seeking a highly driven and strategic Trade Marketing Manager to lead the development and execution of trade marketing initiatives across Philippines. The role is responsible for translating brand strategies into impactful in-store execution, driving sell-out, strengthening channel visibility, and ensuring effective collaboration between sales, marketing, and retail partners.

Key Responsibilities

Trade Strategy & Planning

• Develop and implement trade marketing strategies that align with brand and business objectives.
• Localize global/regional marketing plans into market-relevant trade executions.
• Manage annual trade marketing calendar across channels (modern trade, general trade, e-commerce, specialty, etc.).

Channel & Customer Marketing

• Design and execute customer-tailored programs to drive category growth and brand ...