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Create and implement a trade marketing plan including a yearly budget, volume target, cost to sales, and execution. Report instore activations per customer/outlet, competitors, and new ideas to implement.
Work closely with Sales to plan, manage, monitor and measure all Brand Activations (including Marketing Initiated, In-store Promo Programs (IPP) and Volume Enhancement Programs (VEPs).
Monitor budget spend and main KPI´s: numeric, weight, facings, SKU´s available, best store location
Observe and adhere to all company policies, procedures and business ethics