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Trade Marketing Manager

Company

The Kraft Heinz Company

Location

New Cairo City, Cairo Governorate

Posted

July 20, 2026

Position Overview

Description


Kraft Heinz is looking Trade Marketing Manager is a strategic and operational leader responsible for bridging the gap between Brand Strategy and Sales Execution. This role requires expertise in Route-to-Market (RTM) design and Revenue Growth Management (RGM) to maximize investment efficiency, optimize commercial terms, and design effective channel strategies across Traditional Trade networks in Egypt. The ideal candidate will move beyond traditional visibility execution, using data analytics to drive strategic pricing, mix optimization, and trade spend productivity.

Key Responsibilities

  • Revenue Growth Management (RGM) & Commercial Analytics
  • Own the RGM agenda for the Egypt market from a commercial standpoint, focusing on key pillars including pricing strategy, promo optimization, commercial terms, and pack/portfolio mix.
  • Analyze trade promotion effectiveness through ROI analysis to shift spending away ...
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