Job Description – Trade Marketing Manager

Primary Purpose of the Role
Develop regional marketing plans, in alignment with brand guidelines & national channel program of the key
strategic brands and measure the performance volume & brand health. Implement and evaluate both trade and
consumer promotions for the priority channels on time and within budget in order to maximize the return on
investment
Responsibilities
• Develop and implement off-premises trade solutions with retailers to gain market share and track sales
executions and results
• Collaborate with the sales team in the development of key trade customers through the formulation and
implementation of account strategies and plans to maximize volume and share performance.
• Identify the right POC & execute the brand assets and measure the growth
• Interacting with internal & external stakeholders to ensure execution as per the defined guidelines
Required Knowledge, Skills & Attributes...