Knowledge of shopper/mission profiles, category roles, and business priorities, objectives, plans (incl. PB), trade media platforms, & strategic/executional capabilities of customers across channels/clusters.

Awareness of competitor relations & joint working initiatives & impact/implications for TB across channels/clusters with key trade partners.

Undertake deep dive category & basket analytics for assigned channels/clusters & associated customers referencing the above to identify channel/cluster/customer‑led trends, upside opportunities, & potential threats to category & TB growth.

Collaborate with Shopper Marketing & Sales to build Channel/Cluster (incl. e‑comm) & Customer specific executional plans (across presence, value incl. co‑op grids, & engagement across all trade media platforms) to deliver the strategic shopper plans as well as take advantage of identified basket conversion opportunities for category ...