Prepare the annual strategic plan for trade marketing activities.
Manage the turnover, profitability (up to GM level), implementation and support of DPSM principles, and marketing spend of the assigned brand.
Monitor and execute plans provided by the principal for new product launches.
Analyze the market and the effectiveness of trade marketing activities.
Conduct research on target consumer groups and purchasing habits as needed.
Actively participate in the forecasting process, align with other departments, manage stock levels and handle aging inventory.
Prepare the toolkit for the sales team (plans, listings, distribution, pricing, activities, marketing materials) and ensure stock availability to support launches, product penetration and sales.
Collaborate with other departments and agencies.
Ensure the preparation of reports, presentations and other necessary documentation.
Moni...
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