Develop specific category sales plan by Retail Environment (RE) in line with company strategy
Manage the development of strategies and tactics to unlock category growth opportunities
Co‑develop ABP (Annual Company Business Plan) covering shoppers and key customers of specific categories per RE
Provide category expertise to Modern Trade team in planning category growth strategy with customer
Safeguard promotion cost efficiency and ROI for category programs
b. SHOPPER AND RETAIL INSIGHT
Manage the application of relevant shoppers’ insights, market data, and customer information in developing merchandising and promotional plans for the category
Define the category standards in retail excellence (distribution, share of shelf, displays, pricing, prom...
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