Job Purpose

This role involves executing trade marketing operations pertaining to trade development, merchandising & visibility and sales promotions to ensure effective brand visibility.

Job Responsibilities

Trade Development

• To ensure that correct POP (Point of Purchase) data is fed in the system through random authentication checks in the markets with help from S&D team
• Execution of regional BTL plan in alignment with HQ plans & Strategies
• Co-ordination and communication of product, price and pack related changes to Trade Marketing team.
• Arrangement of retailers training for new products/packages launches while coordinating with Admin/Training and S&D team
• Planning, arranging and distributing giveaways to develop long lasting trade relationship

Merchandising and Visibility

• Execution of annual merchandising plan
• Responsible for permanent on store/in store...