Job Purpose
This role involves executing trade marketing operations pertaining to trade development, merchandising & visibility and sales promotions to ensure effective brand visibility.
Job Responsibilities:
Trade Development: To ensure that correct POP (Point of Purchase) data is fed in the system through random authentication checks in the markets with help from S&D team Execution of regional BTL plan in alignment with HQ plans & Strategies.
Co-ordination and communication of product, price and pack related changes to Trade Marketing team.
Arrangement of retailers training for new products/packages launches while coordinating with Admin/Training and S&D team Planning, arranging and distributing giveaways to develop long lasting trade relationship Merchandising and Visibility.
Execution of annual merchandising plan Responsible for permanent on store/in store branding and merchandising like shop fascias /Canopies/availability signs/ window graphics/counter brand...