The focus of the Trainer is to be a product technical expert, understand the various applications the tools can be used for (be practical & hands on), be knowledgeable of the industry, be an effective communicator able to explain technical and practical applications to a wide variety of audiences & learning abilities, and to be confident at being on camera. There will be a strong emphasis on producing both technical and inspirational videos to educate our audience (working closely with the marketing team), and to provide an extensive training programme for internal teams (especially sales), and being the product expert at various national and dealer events (25% travel required).