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Transat At is dedicated to being the preferred airline of its customers and team, earning the title of the world's best leisure airline multiple times. The Marketing Planning team plays a key role in leading marketing measurement, experimentation, and performance insights across integrated initiatives to support better decision-making.
As a Marketing, Data Science Analyst at Transat At, you will own and evolve marketing measurement frameworks across campaigns and channels. You will define measurement plans and partner with teams to execute the Test & Learn roadmap including experiment design. Additionally, you will develop advanced methods like Marketing Mix Modeling to optimize investment allocation and translate insights into actionable recommendations.
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