Responsibilities

• Define and execute the regional strategy in line with global priorities and long-term ambition.
• Identify and unlock new growth opportunities across markets, brands, and clients.
• Own regional P&L, driving revenue, profitability, and working capital performance.
• Drive the execution of commercial, marketing, and customer development plans to deliver accelerated growth.
• Build strong partnerships with key accounts, leading strategic negotiations and joint business plans.
• Ensure seamless implementation of operational processes, including order-to-cash and collaborative planning.
• Promote best practices across functions to achieve category leadership and operational excellence.
• Establish clear objectives and policies aligned with corporate guidelines and ensure consistent execution.
• Monitor business performance through robust KPIs and reporting, providing regular insights to HQ.