This is a remote position.
UGC Lead (Creative Scale + Brand Trust Layer)
Core Role:
Build and scale a structured UGC + influencer system to improve brand trust, diversify creative output, and reduce over-reliance on AI-generated ads.
Context / Problem to Solve:
- Currently ~80–90% of creatives are AI-based.
- This creates:
- Potential sustainability risks (platform rejections, fatigue).
- Weaker brand trust and recognition.
- UGC pipeline is manual and limited (no systems, tools, or scale).
Goal:
Shift toward a balanced creative ecosystem (~50% UGC / 50% AI) while increasing overall c...