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Customer facing individual, responsible for winning business impacts approaches, projects and programs in our Ultrasound Sales Division. Impacts quality, efficiency and effectiveness of own team. Guided by commercial practices and policies that may be shaped by the role. Has significant control/influence over commercial priorities. High levels of commercial judgement are required to achieve outcomes required. Owner of the commercial plan for the Ultrasound Sales Business. Responsible for estimations and results analysis. High knowledge of the ultrasound market, including technical analysis.