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UM - Digital Planner

Company

Mediabrands

Location

Milan, Lombardy

Posted

June 12, 2026

Position Overview

Position Summary

We are looking for a Digital Media Planner to join UM Digital team in Milan.

Key Responsibilities

  • Develop and manage digital media plans ( planning and buying)
  • Manage the day-to-day implementation and optimization of campaign activities: biddable, programmatic and direct deals.
  • Manage campaign authorizations, budgets, and reconciliation process
  • Manage the day-to-day relationship with the clients
  • Pre and post-campaign analysis
  • Digital media strategy development guided by the digital media partner
  • Interact daily and maintain rapport with digital media publishers
  • Interact daily and maintain rapport with EMEA UM team in order to manage planning and strategy for our international clients
  • Interact daily and maintain rapport with the IPG Mediabrands business units, local and global: Biddable, Programmatic, AdOps and Data&Tech
  • Building productive working relationships ...
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