**Position Summary...**

**What you'll do...**
Marketing Strategy Drafts marketing strategy and ensures alignment with Walmarts overall business strategy and brand objectives socializesmarketing strategy with other marketing leaders and associates Represents marketing plans in crossfunctional venues eg Holiday Action TeamReviews competitor brands and customer insight data demographics purchasing historytransaction records surveys social media data site visitlogs product reviews responses to advertisements multicultural opportunities and shares innovative ways to differentiate Walmart in themarketplace eg new channels or approaches Reviews targeted item criteria and suggests modifications based on customer insights competitorand other new information Makes recommendations regarding Walmarts brand position and ongoing maintenance plan media internal and suppliercampaigns and promotions Reviews and updates promotional planning calendar
Creative Brief Development Develops cre...